Upon successful completion of this course, students will be able to:
1. Describe the key concepts and principles of marketing Assess marketing’s role in discovering
and satisfying consumer’s needs, wants and behaviors.
2. Utilize environmental scanning to identify opportunities and threats in the marketing
environment.
3. Analyze the components of the marketing mix.
4. Analyze the marketing behavior of firms and consumers.
1. Describe the key concepts and principles of marketing Assess marketing’s role in discovering
and satisfying consumer’s needs, wants and behaviors.
2. Utilize environmental scanning to identify opportunities and threats in the marketing
environment.
3. Analyze the components of the marketing mix.
4. Analyze the marketing behavior of firms and consumers.